Katy Perry’s music video for “Rise”, her new single, is serving as the official anthem for NBC coverage of the 2016 Rio Olympics. Filmed in Utah, the Katy Perry Rise music video shows the performer struggling with a pink parachute, at first in an abandoned warehouse, then in the open spaces of Snow Canyon State Park and Sand Hollow State Park. “Rise” is the first track to be released in anticipation of Katy Perry’s fifth album. Fans are able to enter a contest to win a flag made from Katy’s parachute by streaming the song on Spotify, online at katyperry.com/StreamRiseToWin
Katy Perry talks about her hopes for the song:
“I know that together we can rise above the fear – in our country, and around the world. I can’t think of a better example than the Olympic athletes, as they gather in Rio with their strength and fearlessness, to remind us how we ALL can come together, with the resolve to be the best we can be. I hope this song can inspire us to heal, unite, and rise together. I am honoured that NBC Olympics has chosen to use it as an anthem before and during the Rio Games.”
Katy Perry Rise Credits
Filming was shot by director Paul Gore via Iconoclast with producers Kathleen Heffernan, Matthew Ayriss, and Capitol Records video commissioner Danny Lockwood.
Editor was Adam Robinson at Work Post with executive producer Marlo Baird and producer Brandee Probasco.
Visual effects were produced at Electric Theatre Collective, Los Angeles, by executive producer James Drew, producer Sumer Zuberi, associate producer Therese Mayer, Flame artists Fefo Desouza, Mark Youngren, nuke artist Kevin Jones, colourist Aubrey Woodiwiss and colour assistant Kaitlyn Battistelli.
Katy Perry Rise Lyrics
I won’t just survive
Oh, you will see me thrive
Can’t write my story
I’m beyond the archetype
I won’t just conform
No matter how you shake my core
‘Cause my roots they run deep, oh
Oh, ye of so little faith
Don’t doubt it, don’t doubt it
Victory is in my veins
I know it, I know it
And I will not negotiate
I’ll fight it, I’ll fight it
I will transform
When, when the fire’s at my feet again
And the vultures all start circling
They’re whispering, “You’re out of time”
But still I rise
This is no mistake, no accident
When you think the final nail is in
Think again
Don’t be surprised
I will still rise
I must stay conscious
Through the madness and chaos
So I call on my angels
They say
Oh, ye of so little faith
Don’t doubt it, don’t doubt it
Victory is in your veins
You know it, you know it
And you will not negotiate
Just fight it, just fight it
And be transformed
‘Cause when, when the fire’s at my feet again
And the vultures all start circling
They’re whispering, “You’re out of time”
But still I rise
This is no mistake, no accident
When you think the final nail is in
Think again
Don’t be surprised
I will still rise
Don’t doubt it, don’t doubt it
Oh, oh, oh, oh
You know it, you know it
Still rise
Just fight it, just fight it
Don’t be surprised
I will still rise
